17 January 2022
Why It Matters: What skills will marketers need to hone to thrive in 2022
Marketing is constantly evolving, and, with so much change in the past year alone, moving forward, what are the winning tools and strategies that will help organisations fire up their marketing initiatives in 2022? Ksenia Newton, Marketing Content Specialist, Brandwatch shares why marketers have an issue with understanding who their customer is and what knowledge and resource gaps require bridging in the marketing scene.

Download the podcast.