23 June 2022
Mind Your Business: Travel Thursday - The latest happenings in the digital travel advertising sphere amidst travel surge in SEA
There has been a sharp increase travelers in this post pandemic period. Companies in the travel sector aim to capitalize on this opportunity. Online travel marketing plays a pivotal role in this especially in Southeast Asia. However, ad fraud has become a hinderance to their efforts and is affecting their growth.

Matt Sutton, Global Chief Revenue Officer, TrafficGuard talks to us more about this and how technology and AI could help the situation.

Download the podcast.

Listen to his previous podcasts:

13 December 2021
Why It Matters: Why ad fraud protection and prevention is integral to marketers during the holiday season
As the festivities and shopping extravaganzas pick up during this time of the year, more brands begin to invest their time, effort and dollars on campaigns to capitalise on these seasonal waves of shopping intent. But with the rise of ad fraud, not everyone can receive the fruits of their labour. Matt Sutton, Chief Revenue Officer, Trafficguard shares how brands and marketers can safeguard their budgets, prevent fraud and drive growth all at the same time.

Download the podcast.