12 September 2022
Why It Matters: Why brands should consider micro-influencers in their marketing strategy
The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services. In this year alone, the global creator economy market is estimated to be worth a staggering US$104.2 billion. How can brands participate in the creator economy to make better connections with their audience. Mimrah Mahmood, Senior Director & Partner, Meltwater Asia Pacific tells us more about creator economy.

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25 June 2021
Analysing news and social media conversations in Southeast Asia: Phase 3 (heightened alert) announcement
Mimrah Mahmood, Senior Director & Partner, Meltwater, analyses the social media conversations and sentiments from Singaporeans regarding news on the implementation of the new set of restrictions in Phase 3.

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