30 August 2022
Marketing strategies need to evolve to accommodate shift in customers’ behaviours:
It is reported by McKinsey that buyers are becoming wiser, which urges brands and businesses to have a better approach in marketing. Such change in consumer behaviours has in fact placed pressure on marketers amid the current inflation and recession. However, there are still possible solutions to this issue. In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA & APAC, APR on how businesses are shaking up the marketing playbook.

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10 May 2021
Revolutionising production approach to meet the fast-growing demand for content
A recent study also found that the global online content consumption doubled in 2020, and that consumers are now more receptive to ads on social or TV. Brand suitability is critical with 44% of consumers reporting that they’ve tried a new brand product after seeing a relevant ad beside content they’re viewing. Jonathan Parker, Managing Director, APR APAC shares how brands can elevate their creative production approaches and perhaps capitalize on the growing demand for digital content as the upwards trend in digital consumption and e-commerce is likely to stay.

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