26 April 2021
Singapore’s growing loyalty crisis: How brands can grow consumer loyalty
When compared with other Asia Pacific countries surveyed in the report, Singapore emerges top with the highest number of respondents (43%) saying their #1 personal goal is to be happy and they buy products to achieve that goal and ranks second globally. Brady Ambler, Executive Strategy Director, R/GA Singapore shares why Singapore ranks second highest as the country with the most disloyal customers in the Asia Pacific and what brands and businesses can do to keep their consumers coming back for more

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