20 April 2021
Johnson & Johnson: e-Commerce growth and opportunities for consumer healthcare
Companies in the healthcare sector have had to make significant investments to capitalize on this trend, focusing on a digital-first delivery model, with platforms like Shopee and Lazada being pivotal to their success. Johnson & Johnson was the 5th best performing brand in the Southeast Asian region for 11.11 and 12.12 sales last year on Shopee. Dave Melo Villaroman, Associate Director, E-Commerce (SEA Region), Johnson and Johnson Singapore shares more on their e-commerce strategies and how a company like Johnson & Johnson is offering unique experiences and differentiating itself online.

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