23 December 2021
Mind Your Business: Travel Thursday - Travel advertising amidst regulation uncertainties
Changes in travel regulations, such as suspension of flight tickets, affect those in the travel advertising/marketing sphere as much as primary consumers - since most strategies would need to be changed every now and then. So how can those in the scene handle the uncertainties and last minute announcements well? Stuart McLennan, Senior Vice President, Asia-Pacific, Rakuten Advertising shares more.

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Listen to his previous podcast:

10 February 2021
How Singapore retailers can engage shoppers in the shopping season
According to a survey from non-profit business mentoring association Score, 73 percent of consumers have been reported to trying a new shopping behavior, ranging from a new shopping method to a new brand. What’s more, a majority of consumers who have tried a new shopping behavior plan to stay with it beyond the duration of the pandemic. Stuart McLennan, Senior Vice President APAC, Rakuten Advertising shares how the shopping habits of Asian consumers have changed over the years and what retailers can do to engage shoppers.

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