7 September 2020
How Covid-19 has accelerated messaging-based contact between brands and consumers
In a research published by LivePerson in their inaugural Customer Conversation Report, it was found that app use for consumer and brand conversations in Asia-Pacific has increased due to the Covid-19 pandemic. Wee Tee Lim, APAC Regional Manager, LivePerson shares why brands are moving to messaging apps to connect to their customers and what will happen to traditional call centres.

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