3 May 2023
Under the Radar: Ridehailing app TADA on competing with incumbents; Partnership with foodpanda to offer new user benefits for customers in Asia; Potential to become a superapp
Whether you’re heading out for work or leisure, ride hailing has become one of the most common modes of transportation these days.
Besides tech giants Grab and Gojek, we want to talk about a newer player on the block that has been gaining prominence in Southeast Asia - TADA.
Launched in Singapore in 2018, TADA is the world’s first blockchain-based zero-commission ride hailing application, where its key mobility data such as transactions, movements, and the maintenance of people and vehicles are recorded in a single Mass Vehicle Ledge or MVL ecosystem.
The company further expanded into Cambodia in the same year, before setting foot into Ho Chi Minh City in Vietnam. But how does the company’s blockchain based application help it differentiate itself against major incumbents in the ride hailing industry?
More recently, TADA has entered into a strategic partnership with foodpanda to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia. What does this partnership mean for TADA as it positions itself for future growth?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down  with Jonathan Chua, Regional General Manager, TADA Mobility (Singapore) for more.

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Listen to his previous podcasts:

28 August 2020
Digitisation of wet markets creates new opportunities amidst Covid-19
Ride hailing app TADA was recently boarded as a partner for Tekka Market Online by IMDA, and just launched TADA Fresh Market. Jonathan Chua, Southeast Asia General Manager, TADA, shares more about what TADA Fresh Market is about and how it benefits both customers and drivers.

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