20 July 2020
Advertising in the mobile gaming world
According to a report by NewZoo, the global mobile gaming market is projected to be worth $174 billion by 2021. And 49 percent of that revenue is in APAC with Southeast Asia alone projected to have more than 250 million mobile gamers by 2021. Tom Simpson, SVP, APAC, AdColony shares how the opportunity to advertise in the mobile gaming world is big and the common misconceptions of advertising on mobile games.

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