18 January 2021
Kantar Media Trends & Predictions 2021 report: How Covid-19 has raised lessons for advertisers, media owners
Kantar has released their ‘Kantar’s Media Trends & Predictions 2021’ and this report will provide insights into which audience behaviours and industry dynamics will stick and also provide a deep understanding of 2021’s media consumer. Pablo Gomez, Chief Digital Officer, North Asia, South East Asia and Pacific, Kantar shares the reason behind the change in audience behaviour and how advertisers, media owners, and social platforms can re-evaluate the way their media strategies are formulated.

Download the podcast.

Listen to his previous podcasts:

9 December 2019
Marketing Monday: Media trends & predictions affecting biz & marketers in 2020
According to consultancy Kantar, marketers will also need to navigate the ‘data dilemma,’ meeting consumer demand for relevant, personalised content, without breaching trust and privacy. Pablo Gomez, Chief Digital Officer, Insights Division, APAC, Kantar shares with us 10 trends to look out for.

Download the podcast.