23 October 2019
UFC's growing reach in China and the business of sport
With a TV deal and expansion in Australia, Asia, Europe and new markets within the United States, UFC has increased in popularity, and has achieved greater mainstream media coverage; the promotion brought in a total revenue of US$609 million in 2015, and its next domestic media rights agreement with ESPN was valued at $1.5 billion over a five-year term. Kevin Chang, UFC Senior Vice President for APAC is tells us more about UFC's growth markets, diversification and future plans.

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