12 July 2019
Bubble Tea: Will the Craze Die Down Again?
Bubble tea was first introduced to Singapore in 1992 but competition escalated and from then until 2004, many shops closed down. Joseph Lim, General Manager of Milksha Master Franchise Singapore and Michael Chua, Founder of Each-A-Cup shares more about the comeback of bubble tea as well as what they are doing to stay relevant and sustainable.

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